Design, Social Media
In November 2015, Zalando collaborated with Calvin Klein Underwear and launched the #SHAREYOURSEXY campaign, starring top model Joan Smalls. Continuing the concept of sharing, the campaign encourages Europe to share what sexy means to them – right in time for Christmas.
CK x Zalando
With a sense of cheekiness, the global campaign addresses countries with localized edits where tongue-in-cheek Joan Smalls talks about everything from Swiss clocks, Dutch bikes to French baguettes. The TVC was directed by Daniel Jackson.
One of the most innovative features of the campaign was the digital hub and their Social mead platforms, where people could share and experience what sexy meant to them. In a series of localized edits, Top Model, Joan Smalls, talks directly to consumers in 100-300 cities in each country.
With a sense of cheekiness, the global campaign addresses countries with localized content that talked about everything from Spanish apples, Italian underwear to French kisses.
Programs: Sketch, Photoshop, Illustrator, Premiere, Media Encoder.
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