Project details
Creative Director
Nadine Nedrebö
Sr. Desiginer
Camila Bascon
Category
Design, Ideation, Social Media
For Spring/Sumer 2017, Zalando launched a campaign targeted especially for the modern men with the slogan “IT’S A MAN BOX”. Our Job was to gain men’s trust in giving them the best experience through all platforms.
IT’S A MAN BOX
Campaign Film
Together with actor and filmmaker James Franco, Zalando created a campaign film showing men how they could make their style decisions with the ‘Man Box’.
Social Media / Facebook
For Socia media, we used humor and personality to reach men that don’t like to be told what to shop but rather decide for themselves.
Canvas in Canvas / Decision Game
Focusing on having fun, we created a game using the Facebook canvas, offering our male followers multiple choices in different scenarios. The game offered them not only a fun time but also helped them land directly in the shop and choose their style.
Behind the scenes
Sharing videos and behind the scenes content, invited men to feel comfortable, motivated and ready to decide what to wear.
Digital Hub
Thanks to all Social Media platforms, we create a great customer experience, leading our male customers to a Digital Hub made for them.
Programs:
Sketch, Photoshop, Premiere, Media Encoder.
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