Art Direction, Design, Social Media, Strategy

The Gift Shop

Project details

Creative Director

Nadine Nedrebö

Art Director / Sr. Desiginer

Camila Bascon

Category

Art Direction, Design, Social Media, Strategy

For the holiday season 2016, Zalando launched an inspiring Xmas campaign that provided a carefully curated selection of presents, gift cards, and a limited edition ready-to-wrap kit.

#TheGiftShop
Xmas Campaign
For the occasion, Director Gordon von Steiner captured models of the moment such as Karen Elson, Stella Maxwell and Mica Arganaraz on a golden festive backdrop.
Awareness & expectation
Focused on reaching new and existing customers, our content not only created curiosity but also expectation.
Inspiration & advice
We created content to help customers find the right present by giving personalized recommendations based on style preferences, budget, and relation.
Engagement
To create interaction with the customers, we created inspirational content for every platform.
Extra Photoshoot for Instagram
because it’s important to respect the community language, we created an extra Photoshoot, to inspire our customers and give them the best shopping experience.
Programs: Sketch, Photoshop, Premiere, Media Encoder.
Copyright © Zalando SE or its affiliates. All rights reserved.
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