Project details
Creative Director
Florian Huck
Art Director / Sr. Designer
Camila Bascon
Category
Design, Ideation, Social Media
Step into the world of Marni it’s a Zalando multi-brand collaboration. The Italian luxury brand reinterpreted four of Zalando’s favorite footwear labels including Dr. Martens, Reebok, Timberland and Vans.
#StepIntoMarni
Marni x Zalando
In collaboration with Marni, Zalando created a unique customer experience, focused on the unexpected, bringing our customers into a world full of surprises.
Social Media
Inspired by contemporary and abstract design, we created different and shareable content for all Social Media platforms.
Awareness & expectation
Focused on reaching new and existing customers, our content not only created curiosity but also expectation.
Engagement
In order to create interaction with the customers, we created inspirational content for every platform.
Extra Photoshoot for Instagram
To enhance all the collection’s details and be able to inspire our customers, we had an extra Photoshoot, always respecting the Instagram community language.
Conversion
Thanks to the collaboration of all the brands, we were able to create a great shopping experience, where customers were able to see the complete range of products in detail.
Programs:
Photoshop, Premiere, After Effects, Media Encoder.
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