Art Direction, Design, Ideation

Fall into Sale

Project details

Art Director / Senior Designer

Camila Bascon

Paper Artist

Mlle Hipolyte

Category

Art Direction, Design, Ideation

Fall into Sale

For the Autumn/Winter Mid-Season Sale ’17, Zalando presented a campaign with elegant visuals that resembled the most beautiful season of the year, Autumn.

Sale shop
Since Autumn is all about contemplation and comfort, we wanted to give our customers a warm and cozy welcome.
Social Media & Display Banners
Taking all platforms into consideration, we created inspirational content in order to engage and interact with current and new customers.
Paper Art
With the collaboration of Paper Artist Mlle Hipolyte, inspired in the shapes, the changing colors of nature, we elaborated elegant and full of detail visuals, recreating inspiring cozy Autumn scenes.
Programs: Photoshop.
Copyright © Zalando SE or its affiliates. All rights reserved.
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Spring into Sale