Project details
Art Director / Senior Designer
Camila Bascon
Paper Artist
Mlle Hipolyte
Category
Art Direction, Design, Ideation
Fall into Sale
For the Autumn/Winter Mid-Season Sale ’17, Zalando presented a campaign with elegant visuals that resembled the most beautiful season of the year, Autumn.
Sale shop
Since Autumn is all about contemplation and comfort, we wanted to give our customers a warm and cozy welcome.
Social Media & Display Banners
Taking all platforms into consideration, we created inspirational content in order to engage and interact with current and new customers.
Paper Art
With the collaboration of Paper Artist Mlle Hipolyte, inspired in the shapes, the changing colors of nature, we elaborated elegant and full of detail visuals, recreating inspiring cozy Autumn scenes.
Programs:
Photoshop.
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