WARM WINTER SHADES

With Warm Winter Shades, we developed a winter concept rooted in the idea of smart fashion, pieces designed to layer, combine, and adapt with ease. Built around bonprix’s claim “fashion made smarter,” the campaign celebrates intentional styling: textured knits, modular silhouettes, and sustainable materials that support thoughtful, versatile dressing.

Visually, the campaign embraced a digital, social-first aesthetic. Clicks, swipes, and multiply effects created a modern rhythm that underscored the idea of smart, intuitive fashion, looks that feel warm, effortless, and cleverly composed. A winter story where inspiration meets functionality, brought to life through a contemporary, design-led lens.

Client: bonprix
Creative Director: Lone Loeth
Art Director: Camila Bascon
Scope: Concept, Art Direction, Social Media,
Pre-Production, Production, Post-Production

CAMPAIGN
FILMS

For Warm Winter Shades, we created a film series designed to lead the audience through every stage of the funnel.
The TOFU films introduced the core idea, smart layering, warm winter tones, and a digital aesthetic built around clicks, swipes, and multiply effects. This phase set the visual and emotional foundation of the campaign, establishing a modern, social-first world.

In MOFU, the focus moved closer to the collection itself. The films highlighted versatility: how pieces layer, mix, and adapt through texture, silhouette, and thoughtful styling. This chapter showcased the practical intelligence of the collection, modular dressing made easy, while maintaining the warmth, aesthetic clarity, and attitude of the concept.

Together, the films formed a structured journey: inspiration at the top, guidance in the middle, and a consistent smart-fashion narrative across every touchpoint.

Director: Laura Vifer
DOP: Martí Herrera
1st AD: Dominik Adam-Nikel
Production: Barcelona Production

D-OOH

For D-OOH, we brought the social-media aesthetic into the outdoor space, translating digital cues, clicks, swipes, layered compositions, into motion formats that feel instantly familiar and relevant. Each placement extended the campaign’s smart, modular styling, highlighting how the collection layers and combines through a clean, contemporary visual language.

The result is a series of digital executions that feel current and intuitive while still visually inspiring, a modern extension of Warm Winter Shades that showcases the collection’s versatility in a clear and compelling way.

Social Media –
Native Content

For social, we leaned fully into a TikTok-native approach, fast, creative, and shaped by the visual language of digital culture. The content blends inspiration with smart styling, using playful transitions, clicks, swipes, and layered effects to bring “fashion made smarter” directly into the feed.

Each asset is designed to create a small moment of surprise: outfits revealed through digital overlays, layered looks unfolding with a tap, and textures highlighted in ways that feel intuitive to social-first storytelling. A dynamic, modern expression of the campaign built for how people actually consume fashion today.

Social Media — Campaign Assets

Alongside the native content, we translated the campaign visuals into performance-focused formats for Meta and Pinterest carousels, collection ads, and short video units. Each asset prioritised clarity and product relevance, highlighting the layering options, textures, and smart combinations at the core of the concept.

The result is a cohesive social presence that balances inspiration with practicality, bringing Warm Winter Shades into every stage of the user journey with a clear, unified visual language.

Warm Winter Shades brought smart styling into a distinctly digital world, blending layered silhouettes, rich textures, and modern visual cues drawn from how people engage with fashion today. Across film, D-OOH, and social, the campaign balanced warmth with precision, turning practical, versatile choices into expressive, contemporary visuals.

A cohesive winter story built on versatility, craft, and the belief that fashion becomes smarter when design, intention, and inspiration work together.

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