TIMELESS STYLE
With Timeless Style, we developed an autumn–winter concept celebrating the pieces that never lose relevance, true wardrobe classics that adapt, evolve, and remain essential season after season. The campaign highlights how these staples pair effortlessly with new arrivals, creating fresh, modern looks while keeping the wardrobe smart, versatile, and future-proof.
Visually, the concept extends bonprix’s idea of “fashion made smarter” through digital layers and multiply effects, multiplying silhouettes, revealing combinations, and showcasing the flexibility of timeless pieces in a dynamic, digital-forward way. A modern expression of classic style, designed for today and for whatever comes next.
Client: bonprix
Creative Director: Lone Loeth
Art Director: Camila Bascon
Scope: Art Direction, Pre-Production, Post-Production
D-OOH
For both D-OOH and OOH, we brought the campaign’s digital visual language into public space. In motion formats, multiplied silhouettes, layered compositions, and subtle digital cues created bold, contemporary visuals designed to capture attention instantly. In static placements, the same language translated into clean, graphic layouts that highlighted the versatility of the timeless pieces.
By adapting familiar digital behaviours, swipes, reveals, overlays, across formats, the motifs felt modern, distinctive, and immediately impactful, giving Timeless Style a strong, cohesive presence throughout the city.
Social Media — Campaign Assets
Across social, we extended the visual idea of Timeless Style with assets focused on clarity, versatility, and smart combinations. Through carousels, Stories, and short Reels, we highlighted how classic pieces can be mixed, layered, and refreshed, pairing timeless staples with new arrivals to create modern, adaptable looks.
Each format was designed to make the styling logic easy to follow and inspiring to explore, turning social media into a space where timeless essentials feel both current and effortlessly wearable.
Social Media –
Native Content
For native content, we set out to create a style language of our own, blending old-school fashion aesthetics with modern digital layering to express the idea of timelessness reinvented. Instead of following platform trends, the edits were crafted to set a tone: clean reveals, multiplied silhouettes, and subtle digital gestures that gave the classics a contemporary edge.
Each Reel and TikTok was thoughtfully composed to feel native to the platforms while standing apart visually, curated, modern, and unmistakably connected to the campaign’s core idea. A forward-looking take on timeless style, designed to feel fresh today and relevant tomorrow.
Timeless Style brings the idea of smart fashion into every touchpoint, classic pieces reinterpreted for today, supported by a digital visual language and modern social storytelling. The campaign highlights clarity, versatility, and a forward-looking approach to dressing, showing how timeless essentials become a smart, enduring choice rather than just an aesthetic. A contemporary take on classics, designed to evolve with the wearer and stay relevant across seasons.
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