About - Camila Bascon

Hola, I’m Camila.
I’m a Berlin-based Senior Art Director specialising in concept development, art direction, and the end-to-end production of integrated campaigns, with a strong focus on social-first ideas and modern visual storytelling.

With more than 13 years of experience in the creative industry,
I’ve worked across TV, social, D-OOH, and digital platforms, shaping campaigns from the first spark of an idea to the final delivery.
I combine conceptual clarity with strategic insight and a hands-on creative approach, ensuring that every execution stays true to the idea, the brand, and the audience.

I thrive across the entire process: from early creative sprints, strategy sessions, and client workshops, to PPMs and pre-production planning,
to on-set direction and the final edit, colour, retouch, and multi-format rollout. I bring structure, intuition, and craft to each phase so the work feels cohesive, intentional, and contemporary.

Collaboration plays a major role in how I work, but so does strong creative ownership. I partner with directors, photographers, stylists, editors, producers, motion designers, and clients to build and uphold a shared vision throughout production. My goal is always to create an environment where teams feel focused, supported, and empowered to deliver their best work.

What I Do

Campaign Concept & Art Direction
• Integrated campaign development
• Visual direction, storyboards, and look & feel creation
• On-set art direction and client guidance

Production
• Pre-production leadership: briefings, PPMs, director & stylist alignment
• On-set supervision: creative continuity, problem-solving, quality control
• Post-production oversight: edit, colour, retouch, and multi-format adaptation

Social Media Strategy & Content
• Visual identity and channel-specific direction
• Tone of voice definition and messaging frameworks
• Content formats, editorial planning, and monthly calendars
• Social-first adaptations and trend-responsive creative

Creative Facilitation
• Agile ideation workshops with clients and teams
• Co-creation sessions from concept to delivery
• Mentorship for junior and mid-level art directors

Tools
Adobe Creative Suite (incl. Firefly) · Figma · Keynote · PowerPoint
AI-supported ideation & visual exploration

Languages
Spanish (Native) · English (Fluent) · German (Fluent)

Let’s Connect
For projects, opportunities, or just a conversation — connect with me on LinkedIn.