STEP INTO MARNI

Step into Marni brought the Italian fashion house together with four of Zalando’s most iconic footwear brands, Dr. Martens, Reebok, Timberland, and Vans. The campaign embraced contrast as its creative language, where luxury met street, heritage met experimentation, and artistic expression met everyday wear.

Rooted in the idea of welcoming the unexpected, the experience unfolded across every channel, transforming a multi-brand collaboration into a bold exploration of style, individuality, and creative freedom.

Creative Director: Florian Huck
Art Director: Camila Bascon
Scope: Design, Art Direction, Social Media, Strategy

SOCIAL MEDIA

Across channels and formats, we built a complete ecosystem of campaign assets, each tailored to its role within the funnel, from awareness to consideration to conversion. Every touchpoint was crafted with purpose, ensuring that the visual identity and conceptual idea of Step Into Marni remained cohesive throughout the customer journey.

From scroll-stopping motion pieces to platform-native Stories and dynamic product moments, the campaign translated the collaboration into a connected digital experience that sparked curiosity, encouraged interaction, and guided users seamlessly toward action.

Instagram Photoshoot

To complement the campaign, we produced an additional editorial shoot created specifically for Instagram. The goal was to highlight product details and craftsmanship in a way that felt inspirational rather than promotional, translating Marni’s aesthetic into a curated, platform-relevant visual story.

The result was a series of refined, atmospheric images that brought the collection closer to the audience, offering a more intimate, thoughtfully styled perspective designed for Instagram’s editorial sensibility

Step into Marni transformed a multi-brand product collaboration into a holistic brand experience, one that encouraged the same curiosity and experimentation that defined the collection itself. From film and storytelling to social content and the final hub interaction, the campaign connected the unexpected with the everyday, translating Marni’s artistic spirit into a modern, accessible journey for the Zalando audience.

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