Remix Fashion

Remix Fashion — The A$AP Hotel

For Spring/Summer, Zalando partnered with A$AP Rocky to launch Remix Fashion, a campaign built around the power of mixing styles, from high to low, street to luxury. Instead of a traditional campaign film, we created Zalando’s first-ever music video, blurring the lines between fashion storytelling and cultural expression.

Set inside the A$AP Hotel, each room became its own visual universe, reflecting a different model’s personality and aesthetic. Together, these worlds formed a dynamic remix of fashion and identity, celebrating the freedom to experiment, combine, and redefine your style.

Directed by Gordon von Steiner and featuring A$AP Rocky.

Creative Director: Nadine Nedrebö
Art Director: Camila Bascon
Scope: Art direction, Desing, Strategy, Social Media

SOCIAL MEDIA

The campaign extended into social with an immersive, platform-led approach. On Facebook Canvas, users could step directly into the A$AP Hotel, exploring each model’s room, aesthetic, and styling in an interactive, mobile-first experience that brought the concept to life.

Across Instagram, we translated the campaign’s energy into Stories, carousels, and video formats tailored to every stage of the funnel, from awareness to conversion. The result was a social ecosystem built for discovery and inspiration, turning Remix Fashion into a dynamic space where audiences could explore, combine, and create their own style rules.

Digital Hub

All campaign touchpoints converged in the Remix Fashion hub, an interactive destination where audiences could explore each look in detail, mix styles, and shop directly from the campaign. As the final step in the journey, the hub transformed inspiration into personal expression, giving users the freedom to create their own remix of fashion.

Remix Fashion opened a space for creative possibility, a reminder that new style often begins where comfort zones end. In the A$AP Hotel, the models’ mixed-up luggage became the spark for something unexpected: unfamiliar pieces, surprising combinations, and looks they wouldn’t have chosen on their own.

Across film, social, and the digital hub, the campaign encouraged that same spirit of exploration. It celebrated contrast, embraced experimentation, and invited audiences to discover fresh perspectives on style through a different lens, one remix at a time.

© Built with care and respect. All rights reserved.