One World, Two Seasons - Camila Bascon

One World,
Two Seasons

Autumn and Winter were developed as two distinct campaigns conceived within one shared creative universe. Although produced at different times, both chapters were intentionally crafted to feel connected, shot in the same location, with the same models and crew, and shaped by one overarching artistic direction.

Each season brings its own mood and palette:
Autumn embraces warm red tones, bohemian influences, and botanical patterns, while Winter transitions into cool grey shades, soft textures, and a more serene, atmospheric depth.

Together, they form a cohesive visual narrative, one world that evolves through contrast, showing how seasonal storytelling can shift in tone while remaining rooted in the same creative foundation.

Client: bonprix
Creative Director: Lone Loeth
Art Director: Camila Bascon
Scope: Concept, Art Direction, Social Media,
Pre-Production, Production, Post-Production

Autumn —
Campaign Film

The Autumn chapter unfolds as a study in contrast: bohemian ease set within surreal, expansive landscapes. Botanical patterns, warm red tones, and soft movement shape a visual world that feels atmospheric and elevated. Rather than simply presenting the collection, the film evokes a shift in mood, a sense that wearing these looks transports you into a calmer, more connected state, where color, texture, and environment resonate as one.

Directors: Kapturing
DOP: Albert Bada
1st AD: Imri Kahn
Production: Barcelona Productions

Autumn —
D-OOH

For the Autumn rollout, we translated the campaign’s visual world into a wide range of OOH and digital formats, from siderow billboards to street placements and station screens. Each execution placed the hero products at the forefront, using warm tonal contrasts and botanical cues to create a clear, unified identity. The result was a cohesive autumn presence in public space, instantly recognisable, seasonally distinctive, and aligned with the campaign’s atmospheric tone.

Autumn —
Social Media

For the autumn chapter, we extended the campaign into social through inspiration-driven, trend-aware content tailored to each platform. The assets translated the collection’s bohemian mood into native storytelling, warm tones, botanical patterns, and relaxed silhouettes reimagined through Reels, TikTok edits, and carousel formats. Designed to feel current, effortless, and seasonally expressive, the social rollout brought the atmosphere of the campaign into everyday scrolling.

WINTER —
Campaign Film

The winter chapter returns to the same surreal landscapes, but with a distinct shift in mood. The warmth of autumn’s reds and botanical patterns gives way to clean silhouettes, layered greys, and a more distilled visual language. The film preserves the dreamy, transportive quality of the world, yet expresses it through a calmer, more minimal palette.

Winter becomes a study in softness and simplicity, a quiet evolution of the story, where texture, atmosphere, and restrained styling create a serene, almost weightless moment within the same overarching world.

Directors: Kapturing
DOP: Albert Bada
1st AD: Imri Kahn
Production: Barcelona Productions

Winter —
D-OOH

For the winter rollout, we translated the season’s cooler palette into a focused series of OOH and DOOH executions. Each motif spotlighted the hero products through layered grey tones and tactile textures, capturing the warm, cozy essence of the collection while keeping the visual language understated and refined.

From street placements to station screens and large-format billboards, the imagery brought the winter mood into public space with a clear, cohesive presence, soft, tonal, and quietly confident.

Winter —
Social Media

For winter, we translated the campaign into social formats that spotlight the season’s cooler tones and layered textures. The content leans into inspiration and trend relevance, presenting clean, tonal looks in ways that feel native to Instagram and TikTok.

Carousels introduce the key pieces with clarity and focus, while Reels bring a soft, cozy energy to the feed through simple, atmospheric moments that echo the winter mood.

The result is a collection of social assets that feel warm, approachable, and visually in tune with the two-season narrative, a seamless continuation of the world established in autumn.

BTS

The behind-the-scenes moments reveal the creative engine behind both seasons, the styling, the location work, the teamwork, and the countless decisions that shaped one cohesive visual world. Though autumn and winter were shot months apart, the same crew, the same models, and the same shared commitment to craft kept the tone seamless and the story connected.

Across both chapters, the BTS footage captures the reality of the work: collaboration, focus, and a team aligned around one vision. A fitting close to One World, Two Seasons, one team, one process, and a unified creative spirit carrying the project from start to finish.

Color Crush

Remix Fashion