COLOR CRUSH
For the bonprix Spring campaign, we developed a concept shaped by the season’s most expressive elements: light, colour, and floral energy. Color Crush celebrated modern spring style through its hero pieces, floral dresses, soft trench coats, and bold monochrome power suits in four contemporary tones.
The idea was simple and elevated: fresh colours for confident, timeless looks. We built a visual world around spring palettes, clean styling, and a sense of optimism, giving bonprix’s spring collection a vibrant and modern identity.
Client: bonprix
Creative Director: Lone Loeth
Art Director: Camila Bascon
Scope: Concept, Art Direction, Social Media,
Pre-Production, Production, Post-Production
THE CAMPAIGN FILMS
To bring Color Crush to life on screen, we created a series of films tailored to each funnel phase, from TOFU awareness to MOFU consideration, highlighting different hero pieces from the spring collection.
We combined clean fashion storytelling with modern visual techniques, using multiply-inspired transitions, layered compositions, and subtle 2D floral animations that reinforced the seasonal theme. The result was fresh, dynamic, and deliberately thumb-stopping, showcasing the full range of spring looks while giving the campaign a younger, more modern energy.
Directors: Kapturing
DOP: Albert Bada
1st AD: Dominik Adam-Nikel
Production: Barcelona Productions
Out-of-Home
To extend Color Crush into the public space, we adapted the campaign’s key visuals and film moments into a wide range of OOH and D-OOH formats. From classic billboards to motion placements in major stations, each asset was tailored to its environment, ensuring the spring collection could be discovered with clarity and impact.
By scaling the visual world across multiple touchpoints, the campaign introduced a bright, modern presence to the city, bringing a fresh touch of spring into everyday surroundings.
Social Media –
Native Content
For TikTok and Reels, we created platform-native content that embraced the playful, fast-paced language of social. Using trend-driven mechanics, from outfit-switch transitions to product drops and light, rhythmic movements, we brought the collection to life in a way that felt immediate, engaging, and effortlessly scroll-worthy.
Short, fresh, and spontaneous, each piece translated the Color Crush world into moments made for the feed, keeping the campaign’s visual identity intact while adding a dose of spring energy tailored to social behavior.
Social Media Campaign Assets
To bring Color Crush into the social landscape, we adapted the campaign’s key visuals and hero products into a full suite of platform-specific formats, from image link ads and video ads to carousels, Idea Pins, and collection ads.
Each format was crafted to spotlight the breadth of the spring offering: floral dresses, monochrome power suits, light trench coats, and the mix-and-match combinations that define the season. The result was a cohesive, vibrant campaign system, optimized for performance, rooted in clear product storytelling, and visually aligned across every placement.
BTS
To close Color Crush, a behind-the-scenes look at the making of the campaign, a window into the coordination, craft, and creativity that powered the production. Filmed entirely outdoors, the shoot combined real movement with real environments, from flying coats to smooth dolly tracking, capturing the energy and texture of spring in motion.
The BTS film highlights the work behind the visuals: thoughtful problem-solving, seamless collaboration, and the dedication of a team fully aligned around one vision. A reminder that even the lightest, most effortless moments on screen are the result of intention, teamwork, and a shared love for what we create.
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