TOP DEALS
Every week brings a new chance to catch your Glück.
For bonprix’s Top Deals, we developed a campaign that broke away from the brand’s regular assortment communication, giving this weekly format its own identity, rhythm, and emotional pull. Inspired by those brief moments of happiness that appear when least expected, the concept paired authentic, human scenarios with each week’s hero product, allowing every Top Deal to shine in a fresh and contemporary way.
The result is a bright, dynamic visual world where emotion and product storytelling meet, translating the feeling of Glück into a campaign that feels relatable, modern, and distinctly bonprix.
Client: bonprix
Creative Director: Guto Santos
Art Director: Camila Bascon
Scope: Concept, Art Direction, Campaign, Social Media, Pre-Production, Production, Post-Production
DIRECTOR'S CUT
Sometimes the best version is the one shaped purely by creative instinct.
These films reflect the campaign as we first envisioned it, before the final adaptations. Together with the director and editor, we crafted two Top Deals cuts that captured the essence of the idea with clarity and freedom. Set to well-known, trending tracks that matched the pulse of each moment, these versions carried the tone we aimed for from the start: confident, fresh, witty, and full of life.
A glimpse into the creative vision that defined Top Deals, and a small celebration of rhythm, emotion, and collaboration.
Director: Adam Munnings
DOP: Jonas Kolahdoozan
Editor: Alexander Brand
the CAMPAIGN
FILMS
For the final Top Deals campaign, we focused on translating the message „Lass dich von Glück finden“ into short, impactful storytelling. Each film delivered the idea with clarity and warmth, turning a ten-second product spot into a moment that felt emotional, uplifting, and immediate.
Through precise editing, rhythm, and tone, the films captured the core of the campaign: you don’t have to chase happiness, sometimes it finds you.
OOH
To bring Top Deals into the streets, we created a series of OOH motifs, each highlighting the featured product of the week. Designed for both digital and classic formats, the visuals extended the campaign’s look and feel across multiple European markets, ensuring the idea remained clear, consistent, and instantly recognisable beyond social and film.
Social Media Campaign Assets
For paid social, we developed a full set of assets built from the campaign’s visual world. Each format, from image ads and carousels to short video cutdowns and Collection Ads, was crafted to highlight the weekly Top Deal with clarity and immediacy.
We adapted the hero motifs and campaign films into platform-optimised executions, refining the messaging, pacing, and compositions to ensure every placement performed with purpose. The result was a cohesive suite of assets that balanced brand consistency with conversion-driven storytelling, bringing the Top Deals directly to customers across their daily feeds.
Social Media –
Native Content
For Stories and TikTok, we created platform-native assets that captured the spontaneity and energy of social media. Using current music trends and familiar in-app mechanics, we translated the bonprix tone into something more relatable, engaging, and authentic — content made to connect naturally within the feed.
Each piece was short, light, and playful, turning the weekly Top Deals into moments that felt effortless and true to the platform while still carrying the campaign’s visual world. A fresh, modern approach that brought personality and everyday relevance to the Top Deals story.
Videographer: Marta Rom
Top Deals gave bonprix a campaign with its own pulse, bold, modern, and shaped by the rhythm of weekly releases. By linking each offer to the idea of finding your Glück in the right moment, the work balanced emotion with clear product focus, turning every Top Deal into a small, timely win. A fresh, energetic approach that made the offer feel relevant and desirable, week after week.
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