THE MANBOX

For Spring/Summer, Zalando introduced The Man Box, a campaign designed to rethink how men engage with fashion. Built on a simple, powerful insight, many men find style choices overwhelming, so we created a concept that makes getting dressed feel effortless, confident, and unmistakably “him.”

Starring James Franco as the face of the campaign, the film blends humor, attitude, and cinematic flair to show that great style doesn’t have to be complicated. The Man Box became both a solution and an invitation, turning everyday dressing into something easy, intuitive, and uniquely personal.

Creative Director: Nadine Nedrebö
Art Director: Camila Bascon
Scope: Art direction, Social Media, Strategy

SOCIAL MEDIA

Across social, The Man Box unfolded with a playful, interactive twist designed specifically for men. Through Facebook Canvas, we built a gamified decision experience where users could navigate style scenarios and land directly in the shop, making fashion feel simple, intuitive, and even entertaining.

The tone was humorous, confident, and conversational, speaking to men who prefer to make their own choices without overthinking them. Supported by behind-the-scenes content and short-form videos, the social rollout strengthened trust, boosted engagement, and turned fashion discovery into something genuinely fun.

DIGITAL HUB

All social touchpoints led to The Man Box digital hub, a space designed entirely around how men prefer to browse, choose, and shop. Bringing together style inspiration, product recommendations, and effortless navigation, the hub turned curiosity into confident action. A streamlined experience that made fashion feel simple, direct, and unmistakably for him.

The Man Box reframed fashion as something simple, intuitive, and even fun. By embracing humor, choice, and a relaxed voice, the campaign connected with men on their own terms, turning style from a pressure point into an easy, confidence-building experience.
From interactive social moments to the final hub, the work encouraged effortless decision-making, delivering a campaign that felt engaging, intelligent, and unmistakably user-focused.

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