DER GAME CHANGER

 Pierre Fabre — Avène

For the launch of Avène’s new sun protection fluid with HEV Blue Light Filter, we were challenged to adapt the global campaign for the DACH market using only existing French HQ assets. No additional shoot, no new material, just smart rethinking and precise creative craft.

We rebuilt the film from the inside out: restructuring the narrative, reshaping the edit, and giving the message a more dynamic and relevant tone. A bold opener, faster pacing, modern music, and a confident new voice-over transformed the global idea into a campaign that felt genuinely local.

Der Game Changer became exactly that, a sun protection story made for everyone, clear, relatable, and unmistakably Avène, proving that with the right creative direction, constraints can fuel stronger, sharper work.

Client: Pierre Fabre - Avène
Art Director: Camila Bascon
Scope: Art direction, Social Media, Influencer Marketing

Influencer Collaboration

To strengthen the campaign’s relevance among younger audiences, we partnered with leading skinfluencers such as @teresacasamonti and @rose.friederike. Through self-produced, authentic content, they shared their personal approach to sun protection and skincare, introducing Avène to a community that values expertise, honesty, and real results.

By embedding the campaign message into each creator’s own visual world and tone of voice, Der Game Changer extended far beyond traditional media. The collaboration transformed credibility and lived experience into communication that felt trustworthy, relatable, and genuinely influential.

Der Game Changer proved that great creative doesn’t depend on new production, it depends on vision. By sharpening the message, rebuilding the narrative, and giving the film a modern, energetic rhythm, we transformed existing HQ material into a campaign that resonated far beyond expectations. A bold, contemporary reimagining that repositioned Avène’s sun protection for today’s families, clear, confident, and unmistakably relevant.

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