EDITORIAL CONTENT

For several years, our team shaped Avène’s social media editorial presence, translating the brand’s dermatological expertise into content that was both educational and inspiring. Each month, we developed tailored concepts and posts aligned with seasonal needs, skin concerns, and key product focuses, always with clarity, empathy, and scientific credibility at the core.

The goal was to build an Instagram ecosystem that informed as much as it inspired, offering expert skincare guidance, product knowledge, and routine tips in an accessible, calming visual language. Alongside educational formats, we introduced raffles, community-driven activations, and storytelling moments that deepened trust and positioned Avène as the go-to authority in sensitive skincare.

Client: Pierre Fabre – Avéne
Art Director: Camila Bascon
Scope: Art Direction, Social Media, Strategy.

© Built with care and respect. All rights reserved.